Dr. Alex participated in The Aesthetic Show 2020. The Aesthetic Show is an annual conference which brings cosmetic physicians and their staff together to learn about the newest innovations in aesthetics. This was the tenth year in a row that Dr. Alex attended The Aesthetic Show. Due to the coronavirus pandemic, this year the conference was held virtually. The virtual format actually provided certain benefits such as being able to watch all of the talks. This is not possible at an in-person event because multiple talks are usually being held at the same time. Also, the presentations can be viewed multiple times at a person’s convenience. The necessity for travel is also eliminated. On the other hand, at a virtual conference you aren’t able to see people in person so valuable networking opportunities are not available. Also, there is no exhibit hall except for a virtual one available only at the time of the event.
The Virtual Aesthetic Show had multiple categories of talks: Master Classes and Specialty Courses, Practice Management and Marketing, General Education, and Sponsored Workshops and Events. Within each category are multiple presentations from various world-renown speakers. There was a great deal of emphasis on newer treatments and techniques such as microneedling, thread lifts, regenerative aesthetics, integrative health, sexual health, and hair restoration. Other lectures included traditional topics such as Botox, fillers, and laser surgery. There was also a keynote address regarding the effects of COVID on aesthetic practices. The practice management sessions included outstanding talks on staff training, and recruitment, leadership and management, and a variety of new social media strategies. Social media is always evolving and this year the focus was on creating videos. Sponsored workshops included topics such as skin care products, ultrasound technology, and treatments for lips.
The Aesthetic Show is another outstanding educational opportunity that Dr. Alex takes advantage of regularly. This allows Dr. Alex to be up to date on the newest products and services so that he can provide the best service to his patients. Dr. Alex hopes to go back to Las Vegas next year for an in-person conference.