Dr. Alex attended The Aesthetic Academy 2019 on October 12-13, 2019 at the Intercontinental Hotel in San Diego, CA. This is an educational conference which brings together international experts in the field of cosmetics to discuss what’s new in aesthetics. This is a regional version of The Aesthetic Show, an annual conference for doctors and their staff to learn about what’s new in the field of cosmetic medicine.
Similar to last year multiple tracks were offered on both days, allowing Dr. Alex to take advantage of multiple courses. This year Dr. Alex was honored to be a speaker in the Certified Aesthetic Consultant Course. Dr. Alex’s talk focused on converting patients. Other educational components on the course included marketing, tips to provide outstanding service, and how to set and measure goals. There was a second track which discussed injectables such as Botox, Voluma, Vollure, Volbella, and Kybella. This included lectures on techniques as well as multiple live demonstrations from a variety of doctors. This provided Dr. Alex the opportunity to learn small pearls from each injector to incorporate into his practice. On Saturday evening Dr. Alex was invited to the faculty cocktail reception, which was an outstanding networking opportunity where v had the chance to interact with friends and colleagues from around the country.
The exhibit hall featured a variety of vendors including marketing experts, skin care lines, and various devices. Recently Allergan, the company that makes Botox, Voluma, Vollure, Volbella, and Kybella, acquired Cearna, the company that makes the anti-bruise pads that Dr. Alex uses. The product is currently on back order, but should be available again soon.
The Aesthetic Academy was another outstanding educational opportunity for Dr. Alex and he looks forward to attending more events in the future.